What is PLR Content? Private Label Rights Definition

PLR content refers to materials such as articles, eBooks, and video courses which can be used almost as if you created them yourself. This type of content is extremely valuable for people such as content creators, marketers, coaches, and consultants, especially if they rely on inbound marketing to generate business.

The main problem with Private Label Rights content is consistently finding new, impressive pieces. Fortunately, some of the newer PLR websites are doing things differently and making a big impact because of it.

The digital stores I recommend all prioritize their customers. They don’t just want you to buy, their goal is to give you a positive online experience so you’ll keep coming back to their company. Keep reading to learn more done-for-you content and how to use it for digital success.

Note: This article contains affiliate links. If you follow them and then make a purchase, I may receive a commission at no additional cost to you.

What is PLR Content and What is the Meaning of PLR?

PLR means Private Label Rights. Another way of thinking about it is as “white label rights”, because you can put your own name/branding on most materials.

Important note: Sometimes products that do not have private label rights are sold under the same banner or brand as PLR.

Here’s a look at the different rights for products you’re likely to find on PLR websites.

PLR meaning Private Label Rights. This is the least restrictive type of content with the most potential applications. PLR rights can vary from vendor to vendor, but usually you can recreate and rebrand PLR products.

MRR meaning Master Resale Rights. These typically give you the right to resell the content but not to rewrite or rebrand it. 

Resale Rights meaning you can still resell the product, but it is again typically more limited than MRR.

Personal Use Rights meaning you may only use the content for personal purposes, so you can’t sell it or do anything else commercial.

Here’s a screenshot of the rights given to products for sale on PLR.me. While some companies give specific rights to each product and include a document explaining the rights along with the rest of the purchase, this site uses a single license for all of their products and references it with each product they sell.

How Do You Use PLR Content?

Private label content is extremely useful for online marketing, and once you understand how to use it effectively it can save a lot of time and effort. Brands that use content as a main source of inbound marketing frequently struggle with consistent production.

Rather than creating all of your content from scratch, consider how much it would help if you could start from 80% rather than 0%. Done-for-you content isn’t ideal for SEO blog posts, but for social posts, lead magnets, and most other marketing collateral it’s a powerful engine.

If you want a full step-by-step guide to using PLR, watch my tutorial on YouTube. Reselling content is essentially a form of arbitrage, though not as profitable as drop servicing.

In that guide I cover:

1. Why PLR is Helpful in Content Creation
2. Best Sites For Buying PLR Products and Where to Get Free PLR
3. How to Download PLR (Free and Premium)
4. What You Need to Rebrand PLR
5. PLR License Rights and Where to Find Them
6. How to Modify or Replace PLR eBook Covers
7. Where to Find Your PLR Source Files
8. How to Edit and Rebrand PLR Books in Google Docs
9. How to Download Your eBook as a PDF or DOCX Files
10. And More!

The tutorial is over 20 minutes long, but you can easily use YouTube’s chapters feature to navigate to the most relevant sections. Or if you’re a beginner, I recommend watching the whole thing and following along with the tools I recommend.

My favorite way to profit from DFY content is with an eBook creator. This makes turning your content into an attractive lead magnet quick and painless. Check out my Sqribble review for a look at a top eBook creator.

Products That Embrace the PLR Meaning

While some sellers focus exclusively on text products including lead magnets and email sequences, others sell everything from videos to software and done-for-you graphics.

Personally I usually stick with the words because they’re fast and easy to work with, but video courses can also be a great source of information and inspiration.

PLR Articles

These are classic when it comes to resell items. PLR articles can also be a quick way to gain some knowledge. Although they may not always be well written, they are usually well researched. This means you can potentially get a lot of value out of them in a short period of time.

PLR eBooks

PLR ebooks are common and useful, especially for ready-to-sell products. You can use them as they are or rewrite them in order to quickly create something in your voice. Since planning and writing are the two most time consuming parts of writing, PLR can save you a ton of time and typing.

These downloads tend to include a DOCX version for editing. If you’re allowed to modify the cover, it may also include a PSD or other editable graphic.

PLR Videos

PLR videos are typically delivered as entire courses which you can either consume and recreate or upload directly to a membership subscription. Don’t like reading? Just find something on the topic you want to delve into and play it at 1.25x speed while relaxing.

PLR courses can be downloaded as .ZIP like other products. In the case of large files you may need a download manager to help your browser handle the transfer.

Most operating systems have some sort of native tool for zipping and unzipping files, but if yours isn’t working well enough you can get the freemium tool 7-zip.

PLR Software

PLR software in most cases is pretty low quality and often does something that other readily available tools can do for little to no investment.

There aren’t many sources of PLR software these days for that exact reason; no one really uses it except as cheap bonuses or giveaways. Personally I wouldn’t even use it for that. 

There are other formats of content out there, but I’ve covered the main ones in this article. Personally I’m surprised that more fuss isn’t made over images.

While text seem to dominate the industry, graphics are even easier to make and equally as easy to sell at scale. They’re also extremely useful as templates for social media posting and other purposes.

Best PLR Websites and Sources of PLR

My two favorite PLR websites are PLR.me and IDPLR.com. I have a lifetime subscription for IDPLR and I grab additional content from PLR.me whenever I need it.

PLR.me is a bit higher quality overall, but they have almost exclusively written content and focus on fewer niches. IDPLR on the other hand has lots of full curriculums that cover more topics than you can probably think of in a minute.

Read this post next to learn how to make money with PLR content!

Alternatives to PLR Content

The only real alternatives to PLR are creating it from scratch yourself or hiring a freelancer to do it for you. If you get someone to sign a ghostwriter/work for hire contract that says the right things, you can potentially use the resulting work for whatever you want. I used to earn my living as a severely underpaid ghostwriter, so I’m more than a little familiar with this process.

Ultimately it depends on the circumstances. Sometimes using PLR is better, sometimes a freelancer is better. I use both. I use PLR articles to generate ideas for social media and to get me started when creating books and lead magnets. I use freelancers for doing research and writing web content and blog articles (other than those on this blog – I do all of the writing for AlexTucker.ca myself).

Hiring a Freelancer Instead

If you need to hire a remote worker / freelancer / virtual assistant inexpensively, I know of a couple of great options for that. Check out OnlineJobs.ph if you prefer to connect with workers on a personal level and manage and pay them yourself.

This is the least expensive way I’m aware of to easily hire freelancers. (Note: this only applies if you’re happy to work with freelancers who live in the Philippines).

If you prefer to have someone else handle things like selecting, managing, and paying your freelancers, check out iWorker. iWorker is an agency that connects entrepreneurs worldwide with remote workers in developing countries. Most freelancers on this platform are in Venezuela and a variety of African countries. 

It’s a pretty simple process; you tell the agency what you’re looking for, and they recommend a few workers by giving you access to their profiles and portfolios. Once you select someone, you pay a deposit and any work you ask them to do is paid for out of that deposit. The deposit is refundable and makes automatic withdrawals from your credit card as necessary using Stripe.

But, this article is supposed to be all about PLR, so let’s finish it off with a little more talk about private label rights products. Realizing how useful PLR can be revolutionized my content marketing, which is changing the way I do business.

Want to get started with some free PLR? Both IDPLR and PLR.me give away free credits to newcomers, and if you use my links for PLR.me you’ll get 10 free credits to start your journey!

Thanks for reading, and happy creation.