The average small business is punching above its weight more often than not when it comes to marketing, especially digital marketing. It’s easy for the big players in any industry to throw tens of thousands of dollars into marketing strategy, social media, SEO, and ads.
In order to compete against overwhelming odds, the small business needs to become more precise with their marketing strategy. Using the right tactics at the right time on the right platform will make the difference between finding your target audience and missing them entirely.
My first step in working with new clients is to develop an understanding of their goals and needs. In short, we figure out who you need to communicate with, and how to speak to them through the available digital marketing channels. Once that’s established, I’ll be able to recommend a course of action that will propel your business along the path we’ve designed.
Marketing Services That Meet Your Needs and Your Budget
I’ve been working as a Search Engine Optimization specialist and digital marketer for the past two years. Before that, I invested over 10,000 hours into the craft of professional writing. Combining copywriting and SEO with WordPress, I’m able to create websites that are easy to find on search engines that sell products and services effectively.
Already have a website? I can help you optimize it for search and conversion. Not quite there yet? Let’s fine tune your social media presence so you’ll be ready to start on a site soon.
My approach to helping small businesses is always based on sound strategy. We’ll discuss your goals, assets, strengths, and weaknesses until I develop a clear picture of what marketing strategies and platforms will be most suitable for building your vision.
Learn more about all of my small business digital marketing services here.
Website Design that Works
These days web design is a constantly evolving science in addition to a delicate art form. Web developers need to worry about the details of user experience, user interface, and overall aesthetics while also compressing the site for maximum speed. From hosting to SEO (search engine optimization) to basic and even complex coding, the list of skills necessary to stay in the website design game keeps growing longer.
That’s why I’m glad I’ve become obsessed with staying on the cutting edge of WordPress design and development. I use industry leading tools and tactics to bring the ultimate bang to even small budget websites. I’d be happy to sit down with you and discuss your vision and needs for your website, whether you need a site designed or have a website but aren’t satisfied with its performance.
Of course, digital marketing is not a one-size-fits-all activity. If WordPress isn’t right for you, I’ll meet you on the web platform that works for your small business.
Digital Marketing for Local Businesses
When I made the decision to change my career path and serve small businesses through digital marketing, I dove deep into its complex world. Online advertising, social media, and SEO are really just the tip of the iceberg. Many traditional marketing tactics are still just as important as they ever were, and I’ve studied the science of both marketing and online marketing from the ground up.
If your small business doesn’t have a website yet, that’s usually a good place to start, because a fast, responsive website should be the hub of any business’ online presence. The next logical step is to commit to solid search engine optimization, although because SEO is a long term game, it can be tempting to go straight to paid advertising.
I personally recommend a purely whitehat approach to SEO using content marketing and organic outreach, but I’m open to implementing paid traffic sources where appropriate. The reason is simple; good content marketing provides lasting value, whereas the benefit of ads vanishes the moment your budget expires.
Entrusting someone with your small business’ digital marketing is a daunting task, which is why I always like to start a relationship with a free consultation. Prior to the consultation I’ll assess your brand and web presence so that I can make a few useful suggestions, and during it I’ll listen to you talk about your greatest strengths and most significant struggles.
Ordinarily this initial consultation will be able to open the door up for us to begin working together, which usually starts with designing or improving your website as mentioned above. However, if you’re a do-it-yourself type and would prefer to roll up your sleeves on the digital marketing game, I’m happy to sit back and merely play the role of a consultant. We can meet any for a reasonable price any time you run into a wall or need a little advice on how best to optimize a web page or an ad campaign.
Whatever the nature of our relationship, I look forward to speaking with you and hearing about your experience running a small business in Belleville.