Lover, Fighter, Freelance SaaS Writer
Not every freelance writer will fall in love with your product and fight through the night to forge the perfect promotion…
*Cue my walkout music*
SEO Content and Copywriting That Clicks SaaS
Let’s say you run a SaaS company. (Just go with me on this).
Whether it’s a startup or an established player, you still need both content and copy… consistently.
Between blog posts, product updates, social media, ad copy, and any other marketing materials you may require, you need an absolute wrecking writing machine.
You need reliability, but you also want style and a singular voice.
Let me introduce you to… well, myself.
Content Strategy and Writing For SaaSy Companies
I don’t write anything (for myself or clients) without applying my skills as a content strategist. Three years ago I learned to write search-optimized content and copy, and it changed my life. Before that, I was one of the lowest-paid freelance writers in Canada.
The marketing skills I’ve learned since then are what separates present-day me from a starving kid who just liked telling stories. Seeing businesses flourish thanks in part to my work is one of the things that pulls me out of bed smiling every morning.
B2B Content Marketing For Bad-SaaSses
The average business is punching above its weight more often than not when it comes to content marketing. It’s easy for the big players in any industry to throw tens of thousands of dollars into marketing strategy, social media, SEO, and ads.
Fortunately, it’s possible to compete in the digital marketing space with precise content creation. Even if your competitors invest hundreds of thousands of dollars, they’re likely funneling that money into large digital marketing companies.
The cool thing about content marketing is that SaaS companies can leverage it to outperform larger competitors. A solid freelance content writer creating actionable blog content can give you a distinguished presence in the SaaS market.
What I Do as a Freelance Writer
My first step in working with new clients is to develop an understanding of their goals and needs. In short, we figure out who you need to communicate with, and how to speak to them through the available digital marketing channels. Then I create content that will resonate with your target audience.
While most content marketers worry exclusively about producing “SEO optimized content”, I understand that quality content needs something more. Even if you get all the organic blog traffic in the world, it won’t matter much if it doesn’t convert.
You Need a Business-Focused Writer to Beat the Odds
Any content marketer can keep themselves busy writing blogs, and it’s easy to forget that each blog post has a purpose. I have years of experience promoting SaaS companies on my own website as an affiliate, which gives me some unique insight into SaaS marketing.
As both a promoter and a consumer of SaaS products, I know how to leverage my writing skills in every step of the sales funnel.
If you’re sending out an email marketing campaign that doesn’t speak to the right people in the right voice, you’re likely alienating valuable leads. I go beyond creating content by nailing down these awkward campaigns and replacing them with kick ass content.
Freelance writing is a passion of mine, but unlike many freelance writers it’s not my only stream of income. I’m not desperate to find clients, but I’ll work with you if it’s a good fit because I love learning about and promoting elegant SaaS solutions.
Ready to get more organic traffic that that actually buys your product? Tap the button below to contact me right now.
Marketing Services That Meet Your Needs and Your Budget
I’ve been working as a Search Engine Optimization specialist and digital marketer for the past three years. Before that, I invested over 10,000 hours into the craft of professional writing. Combining copywriting and SEO with content writing, I’m able to create messaging that is easy to find on search engines and sells products and services effectively.
My approach to helping brands is always based on sound strategy. We’ll discuss your goals, assets, strengths, and weaknesses until I develop a clear picture of what marketing strategies and platforms will be most suitable for building your vision.
Learn more about all of my digital marketing services here.
Website Design that Works
These days web design is a constantly evolving science in addition to a delicate art form. Web developers need to worry about the details of user experience, user interface, and overall aesthetics while also compressing the site for maximum speed. From hosting to SEO (search engine optimization) to basic and even complex coding, the list of skills necessary to stay in the website design game keeps growing longer.
That’s why I’m glad I’ve become obsessed with staying on the cutting edge of WordPress design and development. I use industry leading tools and tactics to bring the ultimate bang to even small budget websites. I’d be happy to sit down with you and discuss your vision and needs for your website, whether you need a site designed or have a website but aren’t satisfied with its performance.
Of course, digital marketing is not a one-size-fits-all activity. If WordPress isn’t right for you, I’ll meet you on the web platform that works for your small business.
Digital Marketing for Local Businesses
When I made the decision to change my career path and serve small businesses through digital marketing, I dove deep into its complex world. Online advertising, social media, and SEO are really just the tip of the iceberg. Many traditional marketing tactics are still just as important as they ever were, and I’ve studied the science of both marketing and online marketing from the ground up.
If you’re starting a business and don’t have a website yet, that’s usually a good place to begin. A fast, responsive website should be the hub of any business’ online presence. The next logical step is to commit to solid search engine optimization, although because SEO is a long term game, it can be tempting to go straight to paid advertising.
I personally recommend a purely whitehat approach to SEO using content marketing and organic outreach, but I’m open to implementing paid traffic sources where appropriate. The reason is simple; good content marketing provides lasting value, whereas the benefit of ads vanishes the moment your budget expires.
Entrusting someone with your small business’ digital marketing is a daunting task, which is why I always like to start a relationship with a free consultation. Prior to the consultation I’ll assess your brand and web presence so that I can make a few useful suggestions, and during it I’ll listen to you talk about your greatest strengths and most significant struggles.
Ordinarily this initial consultation will be able to open the door up for us to begin working together, which usually starts with designing or improving your website as mentioned above. However, if you’re a do-it-yourself type and would prefer to roll up your sleeves on the digital marketing game, I’m happy to sit back and merely play the role of a consultant. We can meet any for a reasonable price any time you run into a wall or need a little advice on how best to optimize a web page or an ad campaign.
Whatever the nature of our relationship, I look forward to speaking with you and hearing about your experience running a small business in Belleville.