Small Business Digital Marketing
by Alex Tucker
My Marketing and Writing Services
I build websites in WordPress, the world’s most popular Content Management System. But I’m more than just a designer and developer; I can optimize your content so that your pages load lightning fast and the search engines learn to love directing organic traffic your way.
I’m an experienced freelance writer, and can create the kind of copy and content that will help build lasting relationships with your customers. I’m also well versed in search engine optimization, social media advertising and, email copywriting, and other modern promotional techniques.
In order to help everyone transition to the online world I’m offering a free initial consultation to all local business owners. Consider it a one-stop reference point for all your small business digital marketing needs, from websites and ad campaigns to social media and email services.
Web Design for
Website Design that Works
These days website design is a constantly evolving science in addition to a delicate art form. Web developers need to worry about the details of user experience, user interface, and overall aesthetics while also compressing the site for maximum speed. From hosting to SEO (search engine optimization) to basic and even complex coding, the list of skills necessary to stay in the website design game keeps growing longer.
That’s why I’m glad I’ve become obsessed with staying on the cutting edge of WordPress design and development. I use industry leading tools and tactics to bring the ultimate bang to even small budget websites. I’d be happy to sit down with you and discuss your vision and needs for your website, whether you need a site designed or have a website but aren’t satisfied with its performance.
Of course, digital marketing is not a one-size-fits-all activity. If WordPress isn’t right for you, I’ll meet you on the web platform that works for your small business.
Digital Marketing for Local Businesses
When I made the decision to change my career path and serve small businesses through digital marketing, I dove deep into its complex world. Online advertising, social media, and SEO are really just the tip of the iceberg. Many traditional marketing tactics are still just as important as they ever were, and I’ve studied the science of both marketing and online marketing from the ground up.
If your small business doesn’t have a website yet, that’s usually a good place to start, because a fast, responsive website should be the hub of any business’ online presence. The next logical step is to commit to solid search engine optimization, although because SEO is a long term game, it can be tempting to go straight to paid advertising.
I personally recommend a purely whitehat approach to SEO using content marketing and organic outreach, but I’m open to implementing paid traffic sources where appropriate. The reason is simple; good content marketing provides lasting value, whereas the benefit of ads vanishes the moment your budget expires.
Entrusting someone with your small business’ digital marketing is a daunting task, which is why I always like to start a relationship with a free consultation. Prior to the consultation I’ll assess your brand and web presence so that I can make a few useful suggestions, and during it I’ll listen to you talk about your greatest strengths and most significant struggles.
Ordinarily this initial consultation will be able to open the door up for us to begin working together, which usually starts with designing or improving your website as mentioned above. However, if you’re a do-it-yourself type and would prefer to roll up your sleeves on the digital marketing game, I’m happy to sit back and merely play the role of a consultant. We can meet any for a reasonable price any time you run into a wall or need a little advice on how best to optimize a web page or an ad campaign.
Whatever the nature of our relationship, I look forward to speaking with you and hearing about your experience running a small business in Belleville.