What Are Master Resell Rights? Best MRR Websites 2023

Master Resell Rights (MRR) represent legal permission to resell digital products as granted by the original publisher of the products. MRR offers a unique opportunity for people to expand their online business and increase their profit potential.

One of the biggest advantages of using MRR websites is the access to high-quality and ready-made digital items. Instead of creating products from scratch, which demands time and expertise, entrepreneurs can simply acquire MRR products and start selling them right away.

By promoting MRR products to their audience, sellers can earn money and expand their offers and revenue streams. Compared to creating original products, the cost of MRR is extremely low and can result in increased profit margins.

Master Resale Rights give you instant access to powerful tools and resources, which can save you time, effort, and money while maximizing your earning potential. Keep reading to learn all about MRR, where to buy it, and my favorite marketing strategies for using it to generate income.

This article contains affiliate links. If you follow them and then make a purchase, I may receive a commission at no additional expense to you. Thanks for reading!

What are master resell rights (MRR)?

Master Resell Rights (MRR) are a type of license that gives resellers the right to resell a product without changing its branding or content. This can be a lucrative business opportunity, because unlike traditional resale models such as dropshipping, there are no ongoing costs once you’ve purchased the license for a product.

Is MRR a pyramid scheme, an MLM, or affiliate marketing?

The short answer is no, MRR licensing is distinct from the business models mentioned above. Let’s examine each and their role in the online market.

A pyramid scheme is an illegal business model which involves recruiting investors and using their capital to make the business appear profitable. This makes it easier to recruit more investors and use their capital to pay back the initial investors. Pyramid schemes typically do not provide any actual products or services.

A multi-level marketing company (MLM) has a similar structure to a pyramid scheme, but they do sell actual products or services. MLMs recruit sellers who are often required to pay a signup fee and/or invest in a minimum stock of products to get started. Sellers are encouraged and incentivized to recruit others, including their friends and family.

When MLM vendors make sales, everyone above them in the recruitment pyramid receives a percentage of their earnings. Because of this, it’s extremely difficult to earn good money in an MLM unless you’re near the top of the organization.

master resale rights vs plr vs affiliate marketing vs mlm

Affiliate marketing is a simple compensation model that has exploded with the popularity of internet marketing. Affiliate marketers earn a commission (usually a percentage of the cost) from any sales they generate. This is a good deal for both the brand and the affiliates as long as the brand sells high quality products and maintains good customer relations.

Master Resale Rights do share some features with MLMs and affiliate marketing, such as not having to create your own products, but it offers more financial freedom than either and is nothing like a pyramid scheme.

Differences between MRR and PLR

Private Label Rights (PLR) is a type of licensing similar to MRR. PLR gives buyers the right to modify, rebrand, and claim authorship of the products. This allows for more flexibility in terms of content marketing and branding strategies.

There are other types of rights for reselling digital products, but MRR and PLR are the most popular. While PLR is the most flexible, MRR is often less expensive, higher quality, and more available. 

What are the best ways to use MRR products?

One of the best ways to use MRR products is by creating your own online store or digital product marketplace. You can build a product library filled with high-quality products at a price point that makes sense for your customers.

MRR eBooks can be used as powerful tools for building your email list and driving traffic to your website. By offering MRR products as incentives or bonuses, you can attract more subscribers and grow your audience.

Lead magnets

Lead magnets are a crucial tool in the world of digital marketing and online business. By offering something of value to potential customers in exchange for their contact information, you can effectively grow your email list and attract highly targeted leads.

Lead magnets can be additional or more detailed content, a checklist or cheat sheet, access to a community or course, or anything else that can be quickly delivered to many leads at no additional cost to you.

lead magnets and online courses and product bundles

Online courses

Online courses are a popular and growing industry that allows entrepreneurs to cater to different interests and needs within their target audience.

You can sell an MRR course on its own or include it in a course bundle alongside materials listing you as the author. This is an easy way to provide your customers with a well-rounded education without having to develop the entire curriculum yourself.

Selling courses can also be a great way for entrepreneurs who sell services to add a new revenue stream which doesn’t demand a lot of their time, making their business more sustainable.

Digital product bundles

Digital product bundles are made by simply including multiple items in a one-time purchase. Product bundles make it easy to develop a varied content strategy and will sell well to your existing customers or a mailing list that you have built trust with.

Best master resell rights websites

There are lots of MRR websites that provide a variety of licensable content. Here are my favorites:

1. PLR.me


PLR.me is my go-to source for high-quality resalable digital products. With full Private Label Rights, every product is a valuable asset.

What sets PLR.me apart is the amount of high-quality content produced by their team of dedicated English writers who specialize in a range of categories and formats. Whether you need articles, ebooks, or courses, PLR.me has you covered with its simple license agreement.

The benefits of PLR.me are twofold. Firstly, with full Private Label Rights, you have the freedom to rebrand, edit, and resell the products as your own, allowing for endless profit potential. Secondly, the platform offers a wide variety of categories and formats, ensuring there’s something for everyone.

Whether you’re in the digital marketing, health and wellness, or personal development niche, PLR.me has the content you need to provide value to your audience. 

Claim your free account on PLR.me via my link to get 10 bonus credits absolutely free.


BigProductStore.com PLR membership site

With a wide range of categories and fresh content added daily, Big Product Store has been a leader in the MRR market for a long time. Many of their high-quality ebooks become valuable assets when offered by customers such as e-book resellers. 

BPS offers different membership options, including lifetime memberships with a one-time fee, individually priced items, and ongoing membership options.

With exclusive products offered under different kinds of rights including private label and master reseller, BPS can help you meet the day-to-day challenges faced by entrepreneurs and content creators.

Take a look at the extensive library available on BPS here.

3. PLR eBook Supplier

plr ebook supplier website

PLR eBook Supplier is an online store specializing that goes beyond selling just MRR and PLR digital items. They also have complete done-for-you website services in which they build online stores and stock them with conversion-tested MRR and PLR products.

This allows you to focus on marketing and promoting your own website while keeping 100% of the profits on all sales. You can also decide whether to offer individual items, memberships, bundles, or a combination of services. You can even set up your own affiliate program so that others can promote your website in exchange for a commission.

PLR eBook Supplier has some of the best quality products around, and when paired with their DFY website service it makes for a uniquely powerful offer. Follow my link and use the code ALEXTUCKER to get 10% off your first order.


idplr.com homepage screenshot

IDPLR is an established source for private label rights (PLR) and master resale rights (MRR) items. You can access their entire database for a single one-time fee, a lifetime deal which is available exclusively via their website.

IDPLR is a great source of high-quality marketing articles, fitness ebooks, lifestyle courses, and more covering a multitude of topics. While they don’t release new content as often as some competitors, their quality and massive existing library creates a lot of evergreen value.

With offers ranging from basic resale rights to full private label, IDPLR is a strong option as long as their existing library has most of what you’re looking for. Grab your unlimited lifetime membership here.

5. Tools For Motivation

Tools For Motivation Self Help PLR content website

Tools For Motivation is a reputable provider of exclusive PLR, particularly in the self-help and personal development niche. TFM offers lots of limited-time free downloads as well as massive deals. If you sign up for their email list you’ll get regular updates when these become available.

Whether you’re looking to expand your email list, create social media content, or simply enhance your online presence, Tools For Motivation offers valuable resources. 

Visit this page to sample their wares with a massive pack of free PLR.

6. PLRproducts.com

PLRProducts.com - 1,000's Of Resell Rights eBooks, Articles, Software

At PLRproducts.com you’ll find an extensive collection of eBooks, videos, and audio content ready to adapt or use as you see fit. 

This store focuses on providing individual items at reasonable prices that pair well with your expertise or niche. Use my affiliate link to check out their store and see if any of their latest uploads are right for you.

7. PLR Database

plrdatabase.net homepage

PLR Database is a great source of eBooks, articles, videos, or software, you’ll find it all in one place. They have one of the best free libraries on the internet as well as lots of premium items only available to their paid members.

Their membership operates on a simple single-tier basis with unlimited access, but you can save money by purchasing it 3 or more months in advance rather than paying monthly.

Why MRR products are great for marketers and business owners

Master Resell Rights (MRR) are a game-changer for marketers and business owners, offering a host of benefits that can help build your success. One of the main advantages is the low risk and high reward aspect.

With MRR, you can leverage already-created items without the need for extensive product development or investing significant resources. This allows you to save time and money while still having the potential to generate a lucrative income stream.

Another key benefit of MRR products is the flexibility and diversity they offer. With a wide range of products available, you have the opportunity to explore various niches and cater to different audiences. 

If you’re looking for a low-risk, low-cost strategy to boost your online business journey, offering MRR to an existing or new audience can create predictable long-term profits.

Ready to try selling MRR? Claim your 10 free credits to my top-rated website here.

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About Alex

Copywizard and AI whisperer, digital and affiliate marketer - helping you build the business in your brain.