7 Best AI Copywriting Software Tools For Busy Writers

What is AI copywriting? Is it possible for an AI content writer to outperform a human? This article will answer those questions as we examine the top 9 best AI copywriting software tools available today.
My name is Alex, and I’m a professional copywriter. I’m also a marketer, and sometimes I even get into some coding. Ever since a programmer friend introduced me to the idea of AI writing tools, I’ve wondered; will computer algorithms ever replace human copywriters?
Now, AI copywriting is becoming commonplace. Let’s explore what AI is, how it works to create original content, and its limitations today.
Note: This article contains affiliate links. If you follow them and make a purchase, I may receive a commission. Thanks for reading!
Table of Contents
Best AI Writing Tools
If you accept the idea that AI copywriting is worth investing in, there’s no point in settling for second best. Whether you need ad copy or blog posts or everything in between, Jasper AI, Rytr, WriteSonic, and Nichesss will handle it all.
These tools use natural language generation to meet the user’s needs. Most of them work on a system of allotted credits per month.
These tools work well for simple text generation, such as writing a great headline or product descriptions. But not all of them can quickly write long-form articles with proper grammar and continuity.
If you have to follow a complex process to get the result you’re after, the tool isn’t exactly doing its job.
Whether you’re looking to get clients, get them results, or handle your own writing, these five tools will make the job easier.
Frase.io – From Content Template to Blog Posts in Record Time

Frase.io is primarily an SEO platform, but it recently introduced its own brand of AI writing assistant. While these tools are not as diverse as some on the list (it’s not intended for writing a sales email campaign, for example), they are specialized for SEO content writing.
A primary pain the average content marketer faces with AI content generation is that it lacks the personal touch of including all the right keywords. Frase is looking to make that pain a thing of the past.
With a copywriting assistant that can emulate multiple writing styles, you can generate content ideas or churn out paragraphs of keyword-rich writing.
Best Features
Overall Frase is probably the most powerful content marketing tool on the list, but it is not as well-rounded for writing purposes as some of the others. My top picks from Frase’s many features include:
- Custom framework builder
- Outline builder
- Automated copy brief generator
- Topic and keyword optimization
- Limited keyword research
While Frase is not as user-friendly as some of the tools on the list, that is mostly because it has so many features. If you want the best all-in-one SEO tool for research and writing, I recommend Frase.
Read my Frase review to learn more!
WriteSonic – Effortless Marketing Copy in Seconds

WriteSonic is a powerful GPT-3 based AI copywriter that works in over 20 languages. Similar to Jasper.ai, it has both short-form content generation tools and a long-form article writer.
Their freemium account is one of the best available, so if you want to try a handy AI writer without paying up front, grab a forever free account.
However, you don’t get access to any advanced feature, so it would be challenging to learn whether the tool is right for your business. Their pricing tiers also jump from reasonably cheap to very expensive without much justification.

Overall, WriteSonic is one of the better AI copywriters on the market, but it still requires a human touch like any of the others. You can get started using WriteSonic for free today!
Niches$$ – Perfect For Product Descriptions and Email Subject Lines

Nichesss is an ideal tool for content creators, whether you’re making YouTube videos or focusing on content writing. Its powerful array of content generators allow you to quickly brainstorm blog ideas, blog intros, product descriptions, and almost any other type of content.
While Nichesss does have a long-form editor, it’s not quite as advanced as Jasper.ai, ShortlyAI, or ClosersCopy. While it may not be as powerful for bulk content creation, Nichess can more than hold its own with a broad array of basic and advanced features.

One great thing about Nichesss is that it does not currently run on credits. The Appsumo lifetime deal is unlimited, and the creator has stood behind that time and time again. There is also a month-to-month $19 unlimited credit pricing structure available on the Nichesss website, but for $59 you can get lifetime access via Appsumo.
For more information, take a look at my Nichesss review.
Quillbot
QuillBot is an AI paraphraser, rewriter, summarizer, and overall writing assistant. It has consistently outperformed other tools for me when rewriting existing content, including helping AI generated content bypass AI detection tools. Learn more in my complete QuillBot review.
Grammarly Premium
Grammarly Premium isn’t an AI copywriting software, but it is excellent for rephrasing blogs and fixing your grammar quickly. Grammarly pairs well with any of the AI copywriters listed above, and it even has a chrome extension, so you can potentially use it in direct combination with your tool of choice.
If you have a team, you can even get Grammarly Business and take advantage of their collaboration tools.
What is AI Copywriting?
AI copywriting is performed by a computer algorithm that analyzes information and produces copy. When you use it for writing content, you’ll never have to stare at a blank screen again.
The AI algorithms are advanced enough to generate content in response to user input and the computer’s historical knowledge. Most AI programs have “read” significant amounts of the content on the internet.
Most of the software on this list uses OpenAI’s GPT-3 language model to power their content production. However, there are still a variety of differences between them created by the goals of each business owner and the creative ideas implemented by their dev team.
What is artificial intelligence (AI) and Natural Language Processing?
To put it simply, Artificial Intelligence refers to machines that have been programmed by humans so they can do things that would normally require human mental abilities or physical actions.
These include learning new skills from experience without being explicitly programmed, solving problems through reasoning based on existing knowledge about similar problem solutions — and understanding natural language.
If that sounds scary, don’t worry. AI is here to help us humans reach our full potential, not replace us!
AI has been around for a while now (the term was first coined in 1956). It’s always had its ups and downs.
In the ’80s, people were really excited about it — but then interest waned until recently when improvements have made some of these old ideas very relevant again.
Copywriting Artificial Intelligence – What Is It Good For?
If you don’t have a writer on board to create content for your business, many software tools can help boost your marketing efforts with quality copy written by artificial intelligence. They use natural language processing to generate compelling copy and content.
Jasper AI is one of the most popular pieces of AI-driven writing software because its algorithms mimic human behavior while creating compelling ad copy or blog posts from scratch in seconds rather than hours.
WriteSonic only generates unique articles but also allows users to edit them afterward through a slick interface that’s easy to navigate
The best one for your business will ultimately depend on what you plan to use your valuable content for and how much of it you need.
Can AI Copywriting Tools Replace a Human Copywriter?
No, at least not yet. AI copywriting is a great complement to human-written content, but it still lacks the ability to generate copy that’s completely error-free or on-brand 100% of the time.
Most people who use AI copywriters use a variety of copywriting tools to produce different types of content.
The best strategy is to hire a human writer who can manage your content production using AI tools, correcting and improving the generated text as they go to create high-quality content.
A writer who understands how to use AI properly will be able to create a cohesive and well-written article at 3x-4x their average writing speed.
Even with a basic plan for one of the tools on this list, you can write almost any type of content from blog outlines to product descriptions.
Will Google Rank Content Written by AI?
Yes, Google and other search engines have no problem ranking high quality, long-form content written with the help of AI. Some people believe that Google is “out to get” AI copywriting, so they use AI detection tools to scan their content before publishing.
But at this point in time, I don’t believe that Google has anything against AI writers. That would be like email marketers having something against inboxes.
Is AI Copywriting Worth It?
AI copywriting software tools are well worth the cost as well as the time you must invest to learn to use them effectively. They don’t just help your write and improve copy; they can also help you generate relevant questions to help engage your audience.
Overall, working with a good AI copywriting tool feels a lot like having an extra person on your marketing team. They can create a wide variety of content types for all of your marketing campaigns, often 2x-10x faster than you could on your own.
AI Writing Assistants Are Perfect For Client Work or Your Own Projects
This is where AI copywriting becomes so much more than just another marketing tool: data that human writers provide is used to educate the AI, which continuously improves and becomes more accurate at a faster rate than ever before.
This technology makes it easier for companies without in-house copywriters – such as startups or small businesses – to have quality articles written at prices they can afford.

More importantly, AI copywriting saves time and mental and physical fatigue. Whether you’re writing blogs, social media posts, or product descriptions, you can let the computer do lots of the heavy lifting.
Many companies are already using AI writing software with success–but it seems unlikely that they will replace humans anytime soon.
Should You Hire A Writer Or Use These Products Yourself?
You might ask yourself, “why should I hire you when there’s software that can do this faster and cheaper?” Well, don’t get the wrong idea. Hiring a skilled writer will give your business credibility in the eyes of potential customers and make them feel more comfortable with your brand.
With a writer on board, you won’t have to worry about producing content yourself.
However, it may depend on your needs. For example, if you just want a little help composing your marketing emails or creating the occasional product description, you may get all the help you need from an AI writing assistant.
On the other hand, if you’re spending all your time writing content, it may be worth hiring someone to work with the software for you.
Many content writers successfully adapt to using AI copywriting tools, whether for a simple sentence or an entire article.
Artificial intelligence can massively boost your content creation process; it’s just a matter of using the right content tools and building the team you need.
FAQ – Frequently Asked Questions About AI Copywriting Tools
Here are some common questions about AI writing tools and how they work.
What’s the difference between content writing and copywriting?
While there is some crossover, content writing usually refers to longer form content such as articles and blog posts. Copywriting can refer to any conversion-focused writing, such as ads, sales pages, and marketing emails.
How do you start copywriting?
Traditionally you would want to get a solid writing education and study marketing and copywriting at minimum. However, using AI copywriting tools can potentially allow you to fast track that process.
Is copywriting a high income skill?
Yes, copywriters are generally seen as some of the highest paid writers in the world.
Is Jasper AI any good?
Yes, Jasper is a solid AI copywriting software platform because of its advanced features and extraordinarily committed team.
Does Copy AI work?
Yes, Copy AI does exactly what it says it does, which is write excellent marketing copy with the click of a button. You can use it to generate ideas or write entire ads, blogs, and other content.