Niche Marketing Kit Review 2020 – Is It Worth the Money?

The Niche Marketing Kit by John Thornhill and Dave Nicholson really changed the way I think about internet marketing. I’m not saying it’s the most amazing offer in the world wide web, but it did help put me on the path to a profitable online business. This Niche Marketing Kit review will explain what the kit is all about, what it includes, and my positive and negative experiences with it.

If you have any questions, you can always contact me or leave a comment!

Note: I’m an affiliate marketer and this article does contain affiliate links. If you follow my links and then make a purchase, I may receive a commission at no additional cost to you.

Let me start by saying this; this product isn’t for everyone. It will take a certain amount of experience in online business and the right personality type to make the most of Niche Marketing Kit.

If you need to start a business as cost-effectively as possible, I recommend getting a free GrooveFunnels account. That will allow you to set up websites and other marketing tools for free, which will save you a lot of money in the early stages of your business.

What is the Niche Marketing Kit?

This is a collection of products including many marketing tools and resources. The most important parts of the Niche Marketing Kit are the video training provided by John Thornhill and some of the PLR content. But you also get access to a lot of additional training, resources with personal use and master resale rights, and software created by Thornhill and Nicholson over the course of their business endeavors. 

For more information, check out the sales page. It has a detailed breakdown of everything you get when you buy NMK.

Who Are John Thornhill and Dave Nicholson?

John and Dave are two top Clickbank affiliates and vendors who worked together to create the Niche Marketing Kit. They both enjoy helping others when it comes to learning affiliate marketing. Both are well rounded marketers, but what I find most impressive are their list building and affiliate marketing strategies. These guys are ALWAYS on time for launches with epic bonuses, and they have cleaned up in a lot of affiliate competitions.

What is Niche Marketing?

Niche marketing is a marketing strategy which originated from the goal of maximizing ad budgets. The idea behind it was that rather than trying to advertise to everyone, a product should be tailored to one “niche” at a time. This allows all marketing efforts to be more targeted, and therefore more effective. Check out this article from the alexa blog to learn more about niche marketing.

The Niche Marketing Kit embodies the true spirit of niche marketing. The main strategy taught for making money online is creating and selling digital products. One of the great things about digital products is that they can easily be tailored to different niches. The kit also contains a ton of PLR material in more niches than I knew existed, so it gives you a big boost in the content creation process.

Is Niche Marketing Kit Legit?

Few people are more “legit” at internet marketing than these guys. But I’ll repeat what I said earlier; this product isn’t for everyone. How do I know? Because when I first bought it I didn’t get much value from it. I didn’t have the experience or understanding to put the tools and training together.

Fortunately, you get lifetime access to Niche Marketing Kit. When I took a second look at this massive resource after gaining a few months of experience, I saw it in a completely different light. When I rewatched John’s PLR training I realized I could get a lot of use out of the massive amount of material provided in the kit.

What is PLR?

PLR stands for Private Label Rights. It generally refers to educational content which can be resold or rebranded, but Private Label Rights can also be applied to software, websites, templates, and most other digital products. In the kit you get a ton of PLR articles as well as some graphic elements which you can reuse. There’s even a few complete products such as a “start your first online business” ebook, shown below.

online business affiliate marketing ebook mockup

Niche Marketing Kit OTOs and Upsells

Like most Clickbank products, the main “front end” offer of NMK is part of a sales funnel that includes upsells and downsells. These additional offers are designed to add extra value to the kit for those who want to go the extra mile and can invest a little more. I know OTOs stress some people out, so I’ll break them down for you.

Just in case you don’t know what I’m talking about, I’ll explain. An OTO is a “one time offer”, also known as an upsell. These are additional offers made after you’ve purchased the front end product, and they can usually be added to your order with a single click. This is known as a “one click upsell”. A downsell goes after an upsell and offers a similar product at a reduced price.

Front End Product: The front end offer is the main product I’m talking about in this review. It gives you access to a membership website which in turn provides you with a ton of downloadable resources and links to special access to other sites and resources.

Upsell #1: The first OTO is an extra PLR package, 99 private label rights “ready to go” product packages.

Downsell #1: The downsell attached here is just a smaller version of the same thing; you get 25 PLR packages instead of 99.

Upsell #2: This offer includes 99 premier websites which you can use for your own marketing purposes.

Downsell #2: Similar to the first OTO, this downsell provides 25 websites rather than 99.

Upsell #3: The final upsell is a monthly PLR subscription that comes with access to their product called Store Buildr.   

What Does Niche Marketing Kit Teach?

Between the included training and the PLR material, you get access to the following education:

  • How to use and make money with PLR
  • How to generate traffic from multiple sources
  • Video marketing
  • Email list building
  • Traffic generation and social media strategy

You also get a bunch of additional products, including:

  • Video marketing niche products (including the video cash blueprint and video marketing blueprint video course)
  • List building products (including a list building income video course)
  • Traffic generation products
  • Social media products (including social media profits and Facebook business basics)
  • Traffic niche products (including 45 day traffic plan and the Google traffic pump)
  • Online marketing niche products (including sales page templates and other internet marketing essentials)
  • Affiliate marketing products (including the affiliate alliance affiliate marketing master plan PLR package)

Note: While some of the content is available as part of membership websites, most of the materials including all of the PLR must be downloaded to your computer. For a full product list, consult the Niche Marketing Kit sales page.

Should You Buy the Niche Marketing Kit?

John and Dave are some of the most experienced affiliate marketers I’ve ever come across. As Clickbank affiliates they have won a ton of launch contests, not to mention all of the products of their own they’ve created and sold over the years. But that doesn’t mean their kit is for everyone.

If you already know the basics – things like setting up a website – this collection of tools could be beneficial for you.

The GREAT news is that this product comes with a no questions asked 30 day money back guarantee. That’s more than enough time to consume the main training and check out the other resources. If you don’t like what you see, you can get a refund. But I’ll be honest; you get so much value with this kit that it might be difficult to ask for a refund. That’s up to you though!

My Custom Bonus

If you decide to grab this deal (or any other products I recommend) through my links, I’ll reward you with some awesome bonuses. Namely, I’ll give you the book I recently finished writing on email marketing. Here’s a look at the cover:

alex email marketing ebook

I’ll also give you access to my 7 day “kickstart your business” email course. Fun fact; email courses are one of the top list building techniques recommended by Dave and John!

Lastly, in addition to the awesome material mentioned above, you’ll get lifetime access to my private Facebook group, where you can get regular help from me and my peers. A number of my friends are also affiliates and they love helping out newbies!

Limited Time Special Price and Final Thoughts

Between December 26th and December 30th 2020, the kit is available at a reduced price. Now, I’m not going to pretend that this kit will give you a complete traffic plan for dominating Google search. I actually get most of my traffic from Google, but I didn’t learn SEO from this kit. However, I did get a lot of value from this product and that’s why I decided to share my experience with you.

If you really want to learn more about affiliate marketing strategy, follow that link to my popular article on the topic. If you’d prefer to hire someone to handle your marketing rather than do it yourself, feel free to contact me any time.

Follow this link to see all of my favorite affiliate marketing resources.

I hope you got some benefit out of this or my other reviews. I really love blogging and connecting with new people, so don’t hesitate to reach out!

About Alex

Digital and affiliate marketer - helping you build the business in your brain.

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