GrooveFunnels Review – 7 Reasons I Upgraded to the Lifetime Deal 2021

GrooveFunnels is a powerful sales funnel based all-in-one software platform in the world of online marketing. This GrooveFunnels review comes from a real user (me – Alex Tucker) who upgraded to the platinum lifetime plan. If you’re looking for an all-in-one platform for managing your business online, this may be the technology for you!

This article will walk you through Groove Funnels, the free lifetime accounts that are available, and the platinum lifetime upgrade I invested in.

If you haven’t seen my new GrooveFunnels bonuses yet, I highly recommend glancing at them! If you’re an online marketer, this is the deal for you.

We’ll go over the platform’s strengths and weaknesses, as well as Groove Digital’s plans for the future and everything you can potentially do with their software. It started with building sales funnels, but it may take over the marketing industry!

What is GrooveFunnels?

GrooveFunnels is a suite of web apps competing against big names such as ClickFunnels and Kartra. While the main function of this technology is creating sales funnels,it is designed to provide everything an online business needs on one user-friendly platform.

The free tier includes Groovepages Lite (their drag and drop page builder with a limited selection of templates and wireframes) and Groovesell (their shopping cart software), the platinum upgrade includes all currently planned Groove Apps and future updates. You do not need to provide a credit card or other payment information in order to access the free tier of the Groove Apps.

You now also get limited access to the email marketing and membership platform with GrooveFunnels lifetime free edition. The base plan has grown to include a lot of software, including one ecommerce store.

Note: I’m an affiliate marketer and this article contains affiliate links and referral links. If you follow them and then make a purchase, I may receive a commission at no additional expense to you.


This is GrooveDigital’s drag and drop page and funnel builder. It’s built with Google’s mobile first indexing in mind and includes beautiful design templates. You can easily add background images and colors, even if you don’t know how to build a website. Read my full GroovePages review for more info. GroovePages has an easy to manage learning curve and is suitable for beginner web designers. For more advanced developers it’s easy to open the text editor or integrate custom code in the sidebars.

It’s best use is as a landing page builder and sales funnel creator when integrated with the shopping cart software. One awesome and often undersung aspect is that Groove Digital hosts all of the funnels free of charge. Add their fast load times and the fact you can have unlimited funnels on platinum, and you’ll understand why many webmasters are switching to Groove.

I had some early frustrations with this app because of limitations to the navigation and difficulties moving elements around the canvas, but the dev team has improved this in a number of ways. The experience is now smoother and there are a wider variety of on-canvas controls to work with. I’m really looking forward to when the split testing functionality is in so I can do more testing on my pages. If you’re used to using an outdated page builder, you will absolutely love this.

There’s also a version of GroovePages available for Shopify, so if you fall in love with the builder but prefer Shopify to GrooveKart, you can still use it!


GrooveSell is designed for selling digital products and services. With it you can create unlimited products, unlimited upsells and downsells, and unlimited product funnels. You can connect PayPal, Stripe, and a number of other payment gateways. Paypal and Stripe both come with the ability to do 1 click upsells, which can greatly increase your average customer value. Currently USD is the only available payment option but more currencies will be coming soon.

If you’re not interested in promoting Groove as an affiliate, GrooveSell is how you’ll make your return on investment. The best part is, even on a free account there are no transaction fees! Read my full GrooveSell review for more info. You can use it to set up monthly subscriptions and other payment plans.


This is a cloud-based affiliate software that includes an affiliate marketplace and the ability to easily track sales and make payouts. While still in its early stages, it promises to be one of the most powerful affiliate platforms on the internet. One great feature is the ability to create tracking links with the built in marketing tools and track your affiliate sales. You can also create Joint Venture (JV) contracts and manage your affiliates all in one place.


With GrooveMember you can create membership sites to protect your digital content. The user interface is still a little clunky but it is being rapidly developed to compete with online course providers like Kajabi and Thinkific. You can easily create specific membership levels and assign them to usernames. Eventually it will include a certification option for offering certificates to graduates.


GrooveMail is the email autoresponder and email marketing platform. It can be used to send email sequences as well as automations. It’s an alternative to services like Infusionsoft, Mailchimp, and Aweber, but does not replace your Gmail or other email inbox as an email service provider. It’s a complete CRM solution for collecting and communicating with your leads.


GrooveVideo can be used to drip content via membership sites or email, and features advanced player controls, tagging, and analytics. It is a big benefit to the sales platform overall, although at the moment videos hosted on it don’t load in very well and custom player skins haven’t been released. This is a bit of a user experience problem, but I’m sure the team is working hard on correcting it and bringing in more advanced features.


Blogging is rewarding work, and GrooveFunnels has made it possible for anyone to start a blog for free. When you get free access to GrooveFunnels, you can build one blog for free. If you want to be a blogging tycoon, you’ll need to upgrade your account from the free plan so you can have as many blogs as you want.


There are two parts to this webinar software; GrooveWebinars live and GrooveWebinars automated. True to their names, the first is for conducting live webinars while the second is for automated webinars. Webinars can be an integral part of many high converting sales funnels, so this app will add a ton of value once it is released. This will apparently compete with and exceed all existing webinar platforms such as WebinarJam and EverWebinar.


GrooveKart is the eCommerce platform built by Matt Serralta, competing with the likes of Shopify and WooCommerce. Like the rest of the platform it has a free and premium version. You get full access to the premium version if you get the GrooveFunnels lifetime deal. 

Store owners who know their way around digital marketing / internet marketing have been able to earn a pretty penny with their online stores. GrooveKart also integrates with Stripe, PayPal, and a number of other payment providers.

It even has its own selection of apps, including one for displaying social proof. While you can sell physical products with GrooveSell it is intended for digital products and services, whereas GrooveKart is more designed for physical products. It actually integrates with multiple print on demand sites such as Printful.

If you’ve always dreamed of starting an Ecommerce business, I recommend checking out GrooveKart and participating in the 60-day challenge on YouTube. GrooveKart is a stand alone app but its admin area can now be accessed via the main dashboard.


This is the company’s answer to services like Stripe and PayPal. Designed to work around the shortcomings of existing merchant processing software, GroovePay focuses on providing the most value possible to businesses that do a lot of selling online. If your agency or store is taking a lot of payments through PayPal or Strive, you could potentially save a significant amount by switching to GroovePay.


This will be the platform’s built in help desk similar to ZenDesk, for allowing clients and customers to create tickets and receive support for your products or services.


As you may have predicted, this will be a functional calendar that will integrate with systems such as Google calendars to make planning and organizing events easier.

GrooveDigital Academy

This is a free training area with a variety of programs taught by experts. You get full access as a free member and use it to jump start your groovy experience. It currently has everything from how to connect your domain via CloudFlare to advanced digital marketing strategies. More content is being curated regularly from live training and webinars, so this is a great resource.

GrooveSurvey and GrooveQuiz

This software will be for collecting information or creating quiz funnels to better understand your visitors. There is already a basic version of this system available on GrooveKart but it will be much more robust once added to the main dashboard.


Eventually there will be a mobile app for Android and iPhone which will allow GrooveMasters to access their accounts from their smartphones.

Agency Features, SDK and API

Some of the most anticipated aspects of GrooveFunnels include the agency features (which will allow sub accounts for employees or freelancers to work on your sites) and the SDK and API release. Once the SDK and API are live developers will be able to create their own plugins and extensions to merge with Groove Digital’s code base.

Lifetime Chatmatic Account

A recent extra bonus addition is a free Chatmatic account for all members. Chatmatic is a Facebook messenger chatbot platform much like ManyChat. It’s one of several services including Youzign which have offered free accounts to platinum members.


In addition to this robust software suite, members also get access to GrooveMarketplace, where they can display their products to other Groovers and find affiliates to help them promote their wares.

The ultimate vision presented by GrooveFunnels CEO and co-founder Mike Filsaime is for the platform to provide everything an online business needs to succeed, from a website builder all the way down to a Clickbank like marketplace for affiliates and vendors to meet and work together. 

This is undoubtedly Mike’s greatest creation since the release of Butterfly Marketing, his world-class training program. He has worked on a number of similar projects as a software developer, including Kartra.

Now let’s go a little more in-depth to look at what your dollars get you with this platform.

GrooveFunnels Review and Pricing Model

Right now there are only two tiers available; the free lifetime account and the lifetime platinum upgrade. Lifetime platinum currently costs $1397 USD if you take their one-time price, or a bit more if you split it into multiple monthly payments. The lifetime deals may both disappear soon though, to be replaced by three monthly pricing plans: The GrooveFunnels silver plan ($99 per month) the GrooveFunnels gold plan ($199 per month) and the platinum plan ($299 per month).

The lifetime platinum deal is only available for a limited time, so if you want unlimited access to GroovePages pro and the rest of GrooveFunnels pro for life, grab the one time price soon! You can see the full details of these plans on the platinum sales page.

What You Get With the Free Version

If you need to build a sales funnel, GrooveFunnels lifetime plan has all the required technology and more. Included in the free version are GroovePages lite, GrooveSell, GrooveAffiliate, and limited access to GrooveMail, GrooveKart and GrooveMember. GroovePages “lite” includes fewer elements and templates than the pro version. Also, with GF Platinum you can connect unlimited custom domains. With the lite version, you are limited to a maximum of 3 domain names.

It is not yet known whether GrooveDesk GrooveCalendar will be part of the free plan. However with limited access to GrooveMail GrooveMember and the funnel builder for creating up to three sales funnels, there are few tools like even the base plan available online.

Why I Upgraded to GrooveFunnels Lifetime Platinum (“Founder Package”)

Some folks are saying that upgrading to GrooveFunnels Platinum right now is a gamble, but I don’t quite see it that way. It’s already a wicked digital marketing suite, with lots of room for growth. Here are some reasons I consider the purchase a solid investment:

  1. Despite being in beta, GroovePages works better than some “finished” page builders on the market. It puts out fast-loading pages that are fully mobile responsive and Google and other search engines find the clean code easy to navigate. It’s also intuitive and easy to learn. I’ve built several landing pages with it including and am planning to build a full funnel soon.
  2. GrooveSell and GrooveAffiliate are fully integrated, and with the two of them you can sell products and manage affiliates under your own banner.
  3. GrooveKart is a powerful eCommerce platform and I got lifetime access to it basically as a bonus. This will allow me to quickly set up an online store in my spare time.
  4. I love the GrooveFunnels overall brand message, and their decision to give away free lifetime accounts. This has made it easy to write an accurate review without needing to “sell” people the product because they can try it without risk for an  unlimited time.
  5. Mike Filsaime is an experienced programmer and marketer and exactly the kind of person who should be leading an endeavor like this.
  6. The apps Groove is currently developing are likely going to “change the game” when it comes to internet marketing. As a blogger, SEO, and web designer, the idea of getting unlimited websites, hosting, and funnels for life is as a massive opportunity.
  7. I’ve been wanting to get into selling digital products for awhile now, but I kept putting off buying the necessary software. Now I have everything I need, and no excuses.

Here’s a bonus feature: it comes with lifetime access to GrooveKon, the company’s regular epic event. I don’t travel much so I’m not sure when I’ll make it to one, but I really hope to get that experience at some point. It is apparently an amazing party which sadly got cancelled in 2020 due to the CoronvaVirus pandemic. Once COVID-19 is under control, I’m sure the party will be on again!

GrooveFunnels vs ClickFunnels and Other Sales Funnel Builders Like Kartra and Builderall

The main difference between GrooveFunnels products and the others like ClickFunnels is that Groove is still a young platform, whereas the rest have been fully formed for years at this point. They all share a number of features, but there are three factors that really set GrooveFunnels aside; the free tier, the lifetime deal, and the fact it’s a single integrated platform. I believe the alternatives are equally as powerful, but right now it remains the most cost effective option.

Right now the best use for this suite of software is creating landing pages, squeeze pages, bridge pages, and funnels. Pages built with Groove come together quickly, load even faster, and seem to convert incredibly well. I ran $10 worth of ads to my first landing page and got a 15% conversion rate for people joining my email list.

You can use GroovePages and GrooveSell together to sell products, but because they’re both still being developed not all of the features are in. That suits me just fine and I’m really looking forward to avoiding the monthly pricing options on future products! In the meantime, GroovePages is also a great content management system for affiliate marketing.

Since GrooveFunnels is currently offering a lifetime deal, you can potentially save $1000/yr or even $1500/yr or more by investing in GrooveFunnels. This is where Groove is really in their element; they created an irresistible offer that will please users of other funnel builders who are chasing a less expensive, improved experience. 

Here’s a look at the funnel templates available when you start building sites:

groovefunnels funnel templates
groovefunnels funnel templates

GrooveFunnels Tutorial

Ready to launch your business on this all-in-one marketing platform? The great thing is, you don’t have to be a digital marketer to get started with your first landing page or sales funnel. Unlike some eCommerce options, it’s easy to create SEO friendly pages that look great. That’s why I put together a simple 5-part tutorial using the GroovePages block builder. It’s easy to build a high quality funnel by following this video series, and you can add any custom style you want along the way!

If you’re not a customer yet, you’ll want to start of with this tutorial that will guide you on how to sign up for a free GrooveFunnels account.

groovefunnels signup

Next comes your introduction to GroovePages. In this video I review all the most important aspects of using the block builder and editor, how to use each element to create your site, and answer common questions. I share much of my fairly extensive knowledge on the subject including what I like and dislike, so don’t skip this one unless you’re already familiar with the software.

how to build a landing page with groovepages groovefunnels

Once you’re comfortable with the tools, it’s time to build your first landing page. The editor has improved a ton in the past 6 months, so it should be easy to create what you envision. A landing page is a page with one purpose; to collect the visitor’s contact information and move them to the next step in the funnel. I also demonstrate how to interact with the page’s mobile version and use the builder technology to manipulate each version. 

create a thank you page groovepages groovefunnels review

After that you’ll learn how to create a thank you page. This can also be used as a bridge page, which is a page containing a link to your offer. Having a good thank you / bridge page is a key step for many people when making money with GrooveFunnels, so don’t overlook it!

publish a funnel to a groovepages subdomain groovefunnels

Finally, I finish the series off by showing you how to publish a funnel in GrooveFunnels to a GroovePages subdomain. The process is slightly different if you want to use your own custom domain, but there’s a great tutorial in the Groove Academy that covers that. If you need a tutorial for publishing GrooveFunnels to a custom domain, check out Groove Digital Academy and you’ll get fixed up with what you need.

Groove Funnels Review – Pros and Cons

It wouldn’t be an Alex Tucker review without a pros and cons list! They’re really aren’t many downsides here (especially to the free tier) but I’ll dig deep and come up with something. Hopefully this will give you a full image of the product’s strengths and weaknesses.


  • Easy and intuitive to use
  • Free tier is the free base every online business needs to get started
  • Platinum tier is a killer lifetime deal
  • You get 20% affiliate commission at the free tier
  • You get 40% affiliate commission at the platinum tier
  • Pages load super fast and are fully responsive out of the box
  • You can connect your payment gateway / merchant account and sell products
  • You can have affiliates and JV agreements
  • There’s a friendly (and massive) online community on Facebook
  • It comes with access to GrooveAcademy, which contains lots of free training related to doing business online
  • Groove Digital focuses on providing massive value rather than upselling at every opportunity
  • Bugs are constantly being found and fixed and new tools added regularly
  • Recently added an awesome new dashboard that includes an estimate of the traffic your sites receive
  • You can use elements of any legitimate affiliate marketing strategy to promote the tools


  • It’s still in development, so some features are missing or buggy (although it’s easy to submit bugs and request fixes)
  • At the moment the platform is best used on Google Chrome (other browsers may not work properly and the mobile app is still in development)
  • Currently you MUST connect your domain via a free CloudFlare account in order to get free SSL (and offering everyone free SSL will require a leap in technology)
  • Some people sign up for accounts just to promote the affiliate program and don’t even use the products, making it seem like multi-level marketing
  • Although the basics are covered in GrooveAcademy, the more advanced trainings are a bit random because they tend to cover whatever people are asking about (this is good if you attend live, but frustrating if you don’t)
  • Support tickets are not always answered very quickly – probably the biggest issue
  • There is heavy competition promoting the product coming from influencers and brands with big names

GrooveFunnels OTOs / Upsells

The only one-time-offer/upsell when you get GrooveFunnels for free is the platinum upgrade. There are no upsells, downsells, or OTOs attached to the platinum upgrade that I’m aware of, however the team may reach out to you with additional offers from members of their partner program.

groovefunnels web design and seo

Is GrooveFunnels Worth the Money? My Reply To Critics

I was confident that I would get the full value of my purchase before the next major update rolled out, and I was right; my affiliate commissions from Groove Digital have already exceeded what I spent.

So far I’ve really only been promoting Groove passively with content marketing, but I’m planning to step that up soon. Over 1000 people have visited my GroovePages and GrooveFunnels reviews in the past month. This will allow me to build retargeting audiences on Facebook for running social media ads.

GrooveFunnels Bonuses – My Bonuses Will Steal Your Breath!

My bonuses are pretty sweet, if I do say so myself. I put everything I think you might need to get started doing business online together in my bonus bundle. Here’s what you get:

If you sign up for the free tier using my link, you’ll receive a copy of my book “The Facebook Funnel”. It teaches the organic marketing methods used by some of Groove’s top affiliates to send targeted leads to their links. Here’s a picture of the cover (it’s the one on the left):

alex tucker 2020 books on shelf

You’ll also get lifetime access to my Facebook group, which is a great place to get advice from other entrepreneurs and affiliate marketers.

If you purchase the platinum lifetime deal through my link (right away or eventually) you get ALL of the following.

My GrooveFunnels Bonus Plan

  • A free logo design or redesign and a 5-15 second video logo animation (value: $200+)
  • A copy of my high-converting optin funnel which you can add to your account with a couple of clicks (value: $100+)
  • Lifetime unlimited email support (shoot me a message whenever you need help) (value: $500+)
  • “The Facebook Funnel” and the other two books I wrote in 2020, pictured below ($17+ each)
  • Lifetime access to my private Facebook group for entrepreneurs (value: $100+)
  • Two free 30-minute video consultations with me to leverage my experience in your business (value: $100+)

That’s quite literally over $1000 worth of bonuses, and I’m not exaggerating the value like most affiliates do. I designed this bonus package with the intent of making sure you get everything you need to succeed with GrooveFunnels. I can’t take action for you, but I can be there to help you when you need it.

groovefunnels bonus rocket groove funnels bonuses

My promise to you: If you get the platinum deal through my link, I’ll do what I can to ensure it’s one of the best investments you ever make. I hope this review has been helpful for you, and I’ll see you in the GrooveFunnels Facebook community group!

GrooveFunnels Affiliate Program and Disclosure

In case I didn’t mention it already, the affiliate program is great and I am a Groove Funnels affiliate. Because I upgraded to the platinum LTD I stand to receive 40% commissions of any purchases made using my links. That’s one of the reasons I’m so willing to part with my time as a bonus. The other is, I love seeing people succeed!

Two-Tier Affiliate Program

GrooveFunnels affiliates don’t just benefit from the sales they make; they also get commissions from sales made by people they brought to the platform. In brief, a two tier affiliate program means that you get a commission every time you make a sale AND a smaller commission every time someone you sold to makes a sale. This is referred to as a parent-child relationship, and in the Groove system it is hardcoded for life. Overall this makes earning thousands of dollars with Groove quite accessible.

Best Online Marketing Platform?

With so many marketers publishing their own GrooveFunnels review, and promoting it via email marketing, sales funnels, or Facebook ads and landing pages, it is becoming ubiquitous with online business and affiliate marketing. Mike Filsaime (already famous for his software products) has done an amazing job putting together a lifetime deal to die for and combining it with one of the best marketing strategies I’ve ever seen.

The GrooveFunnels sales funnel itself is elegantly simple. When someone signs up for free, there’s a lot to like. You get lifetime access to not one but many tools like GrooveSell, GrooveAffiliate, GrooveMail, Groovemember, and GroovePages. In that sense there is really no platform like it that compares when it comes to giving people the tools they need to build an online business on a free plan.

But the platinum edition of GrooveFunnels over delivers even more. From GroovePages Pro to marketing tools like Chatmatic and Youzign, to the ability to sell both digital products via shopping cart or physical products via ecommerce store… there is so much going on in GrooveFunnels! 

I’ll be honest; buying this lifetime deal changed my life for the better. Before I started promoting this product I always felt like I was one email away from failure with my clients. Putting myself out there helped me make sales, and I love using the software. As a blogger, I’m really looking forward to GrooveBlog, GrooveDesk, and the yet unreleased elements of GroovePages like GrooveVideo native integration.

I really believe that by the end of 2021, other platforms like GrooveFunnels will be left in the dust. Mike Filsaime and his team have given you every reason – if you don’t get GrooveFunnels before lifetime access goes away in the spring of 2021, you’ll get stuck on the monthly gold or silver plan.

GrooveFunnels Review in a Nutshell – Should You Buy It?

If you have any questions not answered here, please let me know. If you do business online or want to make money online, you should at least get the free lifetime account while it lasts. Unless you’re already using and in love with a different suite of software, it’s probably worth upgrading to platinum as well. A lot of ClickFunnels, Kartra, and Builderall users are moving over to this platform to save money and avoid monthly fees, which is telling about the direction it’s headed.

If you have any questions about GrooveFunnels (or if you sign up/buy through my links) feel free to contact me, I’ll be happy to hear from you. If you have a good question, I’d be happy to add it to the FAQ below to continue improving my in-depth GrooveFunnels review.

Frequently Asked Questions

  • What is GroovePages?

    Groove Pages is the GrooveFunnels page builder. You can use it to quickly build fast loading and mobile friendly websites and pages.

  • What is GrooveSell?

    Groove Sell is the shopping cart or checkout software used for building funnels with GroovePages. It’s also fully integrated with GrooveAffiliate.

  • What is GrooveAffiliate?

    Groove Affiliate is a separate app which is fully integrated with GrooveSell. It allows you to create resources for joint ventures, recruit affiliates, and track their sales.

  • Does GrooveFunnels Have a Money-Back Guarantee?

    Yes, there’s a thirty day money back guarantee.

  • Is GrooveFunnels valuable for newbies?

    Yes, GrooveFunnels has great value for those new to online business. It’s exactly the kind of deal I wish I had found before I built my first website. Between hosting and a theme/plugins for WordPress, I paid about $400 in order to get started online. Groove’s free lifetime deal allows you to do that without startup fees.

  • What is GrooveMember?

    GrooveMember is a membership website platform that is designed for creating online courses. It has not been released to the public at this time but is expected to be unveiled soon.

  • What is GrooveVideo?

    GrooveVideo is a video hosting and streaming platform which gives Groovesters a better option than YouTube or Vimeo.  It integrates directly with GroovePages and comes with limited free hosting for platinum members (free members must provide their own storage space, but may still use the player).

  • What Does Groove Funnels Integrate With?

    GrooveFunnels integrations include a number of email platforms such as Mailchimp, GetResponse, ActiveCampaign, AWeber, and others. It also has a powerful native Zapier integration.

  • What is GrooveKart?

    GrooveKart is an ecommerce platform looking to offer direct competition to Shopify. It is available seperately from GrooveFunnels, but if you buy the GF platinum lifetime deal you can get access to a free GrooveKart store.

  • Is GrooveFunnels Legit?

    GrooveFunnels is not just legit, it’s likely going to change the face of digital marketing. No other platform integrates the functionality of Shopify with landing pages, email marketing autoresponders, webinars, and much more. The full GrooveFunnels suite will replace most of the online software most business owners need. 

  • Does GrooveFunnels Work On Mobile?

    Right now in order to use the Groove Apps you need to be on a computer and using Chrome browser. However there is a mobile app in the works which will be available on the app store for Android and Iphone.

  • Is GrooveFunnels Free?

    Yes, GrooveFunnels has a robust free version which you can use to build your online business.

  • What is Groove Digital?

    Groove Digital Inc is the parent company behind the Groove Funnels, headed by John Cornetta and Mike Filsaime. GrooveFunnels includes GroovePages Pro, GrooveSell, GrooveAffiliate, GrooveMember, GrooveMail, GrooveVideo, GrooveBlog, GrooveDesk, GrooveCalendar, GrooveSurvey, GrooveKart, and recently added a Chatmatic integration.

About Alex

Digital and affiliate marketer - helping you build the business in your brain.

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