9 Best Sales Funnel Builder Software Tools 2022 Free + Paid

The search for the best sales funnel builder software can be crucial to an online business’ success. Choosing the right tool for the job (and learning to use it correctly) is often half the battle.

To help folks that are starting out making money online choose a sales funnel software, I decided to review the top sales funnel tools on the market.

This article will provide an overview of each platform and its main benefits and drawbacks. It will also take an in depth look at what each one is best for, and some use cases. Enjoy!

Note: I’m an affiliate marketer and this article does contain affiliate links. If you follow them and make a purchase, I may receive a commission at no additional cost to you.

The problem with this type of “best of” article is that many affiliates just recommend the affiliate program that gives them the best deal. For example, most people who use ClickFunnels swear by it, despite the fact that there are multiple platforms that have superior functionality for the same price.

But let’s get right into it; here are the best free and paid sales funnel builders of 2021:

  1. Systeme.io
  2. GoHighLevel
  3. GrooveFunnels
  4. GetResponse
  5. Kartra
  6. NewZenler
  7. Ontraport
  8. LeadPages
  9. Funnelbolt

Now, don’t let other articles with similar titles confuse you. The seven software platforms listed above are fully hosted tools. For most of them you will have to integrate other pieces of software, but none of these require that you buy web hosting separately.

If you’re looking for a WordPress funnel builder, I recommend using Divi by Elegant Themes and integrating it with your favorite payment plugin. But that topic really requires a whole separate article. There is no point in comparing self-hosted WordPress tools to fully hosted software platforms.

The Best Sales Funnel Builders in My Personal Order of Preference

Anyone who says that they’ve created “the ultimate list” or a “completely data-backed list” of the “REAL best” funnel builders is likely full of shit. Most people who write these articles haven’t even tried all of the platforms they promote.

Personally, I have at least done a trial of each of the software platforms on this list. And you know what? I’m still on the fence about which is “best”. As I mentioned, GoHighLevel and Kartra have the strongest range of features… but that doesn’t necessarily make them “best” for you.

So, I’m being honest; while there are good reasons for each of these builders being on my list, the list is ultimately based on my personal preference and experience.

Alright, let’s take a closer look at each of these excellent software platforms.


Systeme io homepage
Software Platform NameSysteme.io
Best FeatureFree for life tier, does everything from one dashboard
User Friendliness9/10
Affiliate Platform9/10
Biggest Area For ImprovementCould benefit from some more advanced features or integrations such as SMS marketing.
Get Systeme.io for free!

Systeme.io (commonly called just Systeme, pronounced like “system”) is a freemium funnel builder. Despite being one of the overall best builders on the list, it’s also the most affordable, easiest to use, and has the best free tier.

With Systeme.io there are few “bells and whistles”, but you get everything you actually need to start an online business. Their free tier includes:

  • Use of a custom domain
  • Landing pages and sales funnels
  • Email marketing
  • Analytics
  • An affiliate platform

And more. The best part to me is that all of this is built into a single, easy to understand dashboard. The Systeme.io tutorials I made on my YouTube channel were super easy to put together because everything is so intuitive.

Main Benefits

  • Can build simple or complex funnels with one-click upsells and/or downsells
  • Wide range of applications from eCommerce to affiliate marketing
  • Fully integrated email marketing system
  • Everything built into one streamlined dashboard

Main Drawbacks

  • Not as many landing page templates as most competitors
  • No pre-built conversion funnels
  • Does not integrate with external email marketing tools
  • Only the enterprise tier comes with unlimited landing pages

Overall Systeme’s reasonable pricing, no-nonsense framework, and free plan make it the most appealing option for many businesses.

Sign up for a lifetime free account here!


GoHighLevel best marketing platform for agencies
Software Platform NameGo High Level
Best FeatureIntegrates with everything you need to automate appointment booking and follow up, complete whitelabel option available
User Friendliness8/10
Affiliate PlatformNone (can be integrated from third party)
Biggest Area For ImprovementNo affiliate platform, and it’s difficult (though not impossible) to create websites that observe SEO best practices.
Get GoHighLevel’s free trial!

GoHighLevel is the best marketing platform for growing agencies. While their unlimited tier is pricey at $300/month, it comes with unlimited products and more. You can host unlimited websites and funnels on unlimited domains for unlimited clients. That allows for “free” scalability that even Kartra can’t match.

A lot of Go High Level’s perks allow the platform’s users to pass advantages and savings directly to their clients. This makes it easier to get clients in the door and establish a trusting relationship before expecting them to pay for more expensive services.

The only issue I have with GHL is that it’s so complex it’s a bit intimidating to get started with. Also it requires a lot of external integrations in order to use all of its features. But if you can look past those small disadvantages, it’s probably the pound-for-pound most powerful platform on the market.

Allows For Completely Customized White-Label Marketing

One thing that some folks don’t like about Kartra is that it automatically includes its name and logo in the footer of all marketing emails it sends. You won’t have that problem with GHL.

In fact, with GHL you can whitelabel everything from emails to the platform itself. You can upload your own logo, customize client access, and change the look and feel of the dashboard with custom code.

This is a huge value-add for agencies that give clients access to their own dashboard rather than just managing it for them.

Makes Building Websites, Funnels and Automations Easy

While getting your account set up in GHL can be intimidating because of all the options and integrations, once it is set up you can do almost anything relatively easily.

You can create your own materials and automations from scratch, or you can import one of many “snapshots” that include prebuilt funnels, websites, automations, and even marketing materials. You can also use their individual website and landing page templates

You can also get snapshots from other GHL users, and a lot of people in the community are happy to give away their hard work for free to help other businesses get started.

Always Growing and Improving

Even though it’s quite mature and advanced, GHL is still pretty new to the online marketing scene.

Their developer team is constantly testing and perfecting new features, starting with the features that get the most upvotes from their community of active members. This means that as useful as GHL is, it’s getting more useful every day.

GoHighLevel vs. Kartra: Which Should You Choose?

Ultimately, the choice between GHL and Kartra depends on two things; how comfortable are you with managing integrations, and how many clients do you want to manage?

If you’re not especially tech savvy and/or you only have your own business or a few clients to manage, Kartra is probably the better choice. But if you’re comfortable with technical stuff and you have a large agency (or an agency you’d like to aggressively grow) then GoHighLevel is almost certainly the option for you.

Claim your 14-day free trial here and take GHL for a spin!


GrooveFunnels best free funnel builder software platform
Software Platform NameGrooveFunnels
Best FeatureLifetime free tier with tons of tools
User Friendliness8/10
Affiliate Platform8/10
Biggest Area For ImprovementIt’s still in beta, so some features are not available and others are still buggy.
Get GrooveFunnels for free!

GrooveFunnels offers the ability to create complete sales funnels (including email campaigns) all from a single integrated dashboard. It includes many of the same features as Systeme on its free basic plan, and includes everything you need on the platinum, more advanced plan.

While GrooveFunnels’ landing page builder is a bit flashier than Systeme’s and includes more templates, it’s also a bit less functional.

If you’re just starting out in the world of online marketing, getting a GrooveFunnels account is a no-brainer. It can save you anywhere from $50 to $300+ per month while providing you with serviceable tools for everything from funnels to blogging to membership sites.

Why is GrooveFunnels Free?

According to GrooveDigital CEO Mike Filsaime, the free GrooveFunnels tier started out as an experiment, almost a marketing gimmick.

But it grew their platform so quickly and successfully (and created such a massive outpouring of gratitude from entrepreneurs) that they decided to make the free tier “for life”.

Actively Developed and Growing Fast

While there are obvious disadvantages to using a platform that’s still in beta – not everything always works correctly, and there are bugs – there are also good things about getting in on a software platform’s ground floor.

If you buy into GrooveFunnels premium right now, you become a lifetime platinum member. This means that you’ll never have to pay recurring fees for access to Groove’s growing selection of tools. 

Incredibly Flexible (and Reaching For the Moon)

While all of these platforms can be used to sell stuff, only GrooveFunnels provides the option of having both sales funnels AND ecommerce stores.

You get to make one ecommerce store for free on GrooveKart with a free GrooveFunnels account, and if you go platinum like I did you get unlimited ecommerce stores, as well as unlimited funnels, domains, blogs, membership sites, and more.

For a full list of what you get with GrooveFunnels (and what’s coming to Groove in the future) check out my regularly updated GrooveFunnels review.

Note: You can currently get Groove’s platinum plan for a one-time payment. This is the only platform on the list with an active unlimited lifetime deal!

Kartra vs. GrooveFunnels: Which is Better For Your Business?

For the moment Kartra is the more powerful and polished tool. But if you’re just getting started, Groove’s pricing structure may appeal to you more. It’s pretty incredible that GrooveFunnels’ free tier allows you to create multiple websites/funnels with custom domains and connect multiple payment gateways via GrooveSell or GrooveKart.

If you have something to sell online but you’re just starting out, GrooveFunnels’ free tier is the perfect way to test the waters.

Want to learn more? Check out my GrooveFunnels review!


GetResponse landing page
Software Platform NameGetResponse
Best FeatureLifetime free tier with great tools
User Friendliness8/10
Affiliate PlatformNone (can be integrated)
Biggest Area For ImprovementLanding page builder is slightly clunky, but still tons of value.
Get GetResponse for free!

GetResponse is best known as an email marketing software, but it also includes one landing page and one website on its free plan. With these features, most small businesses can get started in online business with absolutely no cost.

Free Up to 500 Contacts

As long as you’re happy with the somewhat limited features on the free plan, you can continue using it up until a maximum of 500 email contacts. Since the average email marketer can earn $1 per subscriber per month, this is more than enough to create a profitable business capable of paying for a premium upgrade.

Free Access to Premium Features For the First Month

New GetResponse users get a 30-day free trial of features which are otherwise exclusive to premium account holders. This enables you to test out the ability to make a complex sales funnel so you’ll know what to look forward to when you’re ready to upgrade.

Sign up for your free-for-life GetResponse account today!


Kartra best funnel builder for affiliate marketers
Software Platform NameKartra
Best FeatureDoes everything from one dashboard
User Friendliness8/10
Affiliate Platform7/10
Biggest Area For ImprovementThe affiliate dashboard could be improved as could several other parts of the user experience.
Check out Kartra!

Kartra is the ultimate behemoth in the world of sales funnels and online marketing. If I started listing all of Kartra’s features, the list would be almost as long as the internet itself. Just kidding! I will actually list all of its features in a minute, but first lets go over some of the highlights.

Works For Almost Any Business Model

Whether you own a digital marketing agency or you’re just running your own website and funnel, Kartra has an appropriately priced and sized tier for you. Kartra’s size and efficiency allows it to be better priced and more flexible than any of the other contenders.

And the fact that you can do almost anything with Kartra is a huge feather in its cap. Kartra can even work for affiliate marketers, although their Terms of Service does mention that affiliate marketing may fall under closer scrutiny than other business models.

Makes Many Integrations Unnecessary

Kartra is one of the only platforms that has its own native email marketing system. What’s even more impressive is that they’re known for having good deliverability. While other platforms such as ClickFunnels, LeadPages, and even GoHighLevel require that you integrate external email tools, Kartra provides their own mature solution.

Kartra also makes it possible to great affiliate or referral links for your products and services, create membership websites, and schedule appointments all beneath their banner. On most platforms at least one of those features would require an external integration.

Comes With Advanced Funnel Templates (Not Just Page Templates)

Most funnel/landing page builders will come with at least a few tested templates you can import to easily work with. Kartra has more than most, but they don’t stop there.

They also have entire funnel templates which you can use to get started, including things like pre-built automations and pre-written emails. All you need to do to get started with Kartra is import a template, customize it to your liking, and start driving traffic to your offer.

Kartra Has the Most Built-In Features and More Overall Benefits Than Most

Here’s a list (probably not entirely inclusive) of the stuff you can do with Kartra’s native tools:

  • Build optin pages, landing pages, and sales funnels
  • Process sales using multiple payment portals
  • Record, manage, and automatically contact your leads
  • Visually design funnels and campaigns
  • Email marketing with advanced automation
  • Create membership websites
  • Host videos
  • Accept bookings/appointments with fully integrate Google Calendar
  • Build custom forms
  • Create affiliate programs for your products or services
  • Control client accounts (agency-tier accounts only)
  • Take advantage of advanced analytics
  • Buy/sell products and services on an internal marketplace

And here’s a list of what Kartra can do with its native integrations:

  • SMS and voice marketing (Twilio and Plivo)
  • Update your Google Calendar
  • Integrate with your favorite payment processor
  • Integrate with your favorite membership platform
  • Use your own email platform/SMTP if desired

(I had to take a break and make more coffee after listing all of these features. Now let’s dig into some of the benefits!)

Main Benefits and Advantages of Kartra

Kartra allows you to control all or almost all of your tools from a single dashboard. It massively reduces the amount of marketing headaches which can arise from using multiple integrated platforms.

Honestly, if you rely on Zapier or one of its competitors to tie your systems together, I take pity on you. Not only is that expensive, it’s a problem waiting to happen.

By lumping all of these powerful features together, Kartra also creates a bundled deal that is more cost effective than most competitors. For example, you can get everything (and more) included in ClickFunnels $300/month plan just by buying into Kartra’s $150/month standard plan.


NewZenler best free online course platform
Software Platform NameNewZenler
Best FeatureFully integrated memberships, online courses, and livestreaming
User Friendliness9/10
Affiliate PlatformNone (can be integrated)
Biggest Area For ImprovementStill in development, could use more features on the free tier for trial purposes.

NewZenler (previously called Zenler) is a funnel builder and marketing platform that focuses on online courses and membership websites. It has an extremely smooth and intuitive interface, but similar to GrooveFunnels is still in beta at the time I’m writing this.

While certain features are still being developed, NewZenler promises to be a top choice for anyone who wants to teach using prerecorded or live video.

If you’re interested in creating online courses, NewZenler is definitely worth a closer look. I recommend signing up for a free account and joining their Facebook group so you can learn whether or not it’s right for you.


Ontraport best all inclusive marketing platform
Software Platform NameOntraport
Best FeatureEverything in one dashboard WITHOUT integrations being necessary
User Friendliness7/10
Affiliate Platform8/10
Biggest Area For ImprovementThe page and form builders are a bit sluggish and overall the user experience could use significant improvement.

Ontraport is an all-in-one marketing platform similar to Kartra, although it actually requires fewer integrations because it has its own SMS system.

Ontraport is favorably priced if you’re after an all-in-one tool, and it integrates seamlessly with some other products I love such as ConvertBox. However, during my free trial I found the user interface and the dashboard’s load speed both lagged behind my expectations.

That said, if you want all your tools in one place and your budget is limited, Ontraport could be the perfect platform for you. I have pretty high expectations for the marketing tools I work with; I’ve experimented with literally dozens of different website builders, marketing platforms, and so on.

If you’re new and Ontraport’s features and pricing match your needs, I’d recommend signing up for a free trial and setting up a complimentary onboarding call. Their staff are super friendly and helpful, the exact opposite of “hard selling”.


Leadpages best landing page builder
Software Platform NameLeadPages
Best FeatureEasy to create awesome landing pages
User Friendliness9/10
Affiliate PlatformNone (can be integrated)
Biggest Area For ImprovementCould use more features, even if limited, on cheaper tiers.

LeadPages is primarily a landing page builder that also includes sales funnel functionality on its higher tiers. While LeadPages is not a multi-tool like some of the platforms on this list, it does integrate with 40+ other tools natively.

This means that if you’re already set up wit han email marketing or webinar platform you like, you can probably continue using it while building your pages and/or funnels with LeadPages.

While it may not have as much overall marketing power, LeadPages does what it’s supposed to do extremely well. And it’s hard to argue with a 14-day free trial! If you’re committed to an existing marketing platform for your emails, webinars, or memberships, LeadPages may be the solution you’re looking for.


Funnelbolt best budget funnel builder
Software Platform NameFunnelBolt
Best FeatureIntegrations for email SMTP and SMS/voicemail drop via Twilio
User Friendliness8/10
Affiliate PlatformNone (can be integrated)
Biggest Area For ImprovementThe page builder is a bit more difficult to manage than most, and complex automations currently require Zapier.

FunnelBolt is a landing page and sales funnel builder that comes complete with SMTP and Twilio integrations. This means that you need to have an email platform whose SMTP you can connect to, as well as an active Twilio account if you want to use SMS and ringless voicemail.

While it’s landing page builder is fairly basic, FunnelBolt comes out ahead of a number of other platforms because of its SMS and ringless voicemail functionality. It’s also capable of complex automations via a Zapier integration, something which many autoresponders lack.

If you’re looking for a somewhat simpler option that can use Twilio, I recommend trying FunnelBolt. I grabbed the FunnelBolt lifetime deal when it was on AppSumo, and I’ve been quite happy with it.

What is a Sales Funnel Builder?

A sales funnel builder is a piece of software you can use to create a sales funnel. These exist in many forms, from WordPress plugins and themes to fully hosted platforms.

As powerful as WordPress plugins can be, they can’t match up against the hosted platforms. That’s like putting a jack-of-all-trades up against a specialist in their area of specialization. 

Hosted sales funnel builder platforms tend to have more features out of the box, and those features are arranged in an easy-to-manage way. They have a specific purpose, which is to sell things, and are designed to do that as efficiently as possible.

Why Isn’t ClickFunnels On the List?

ClickFunnels is not on the list for two very good reasons; 1) it’s massively overpriced, and 2) when I used it, it wouldn’t even let me log in to my account most of the time. I did the ClickFunnels 14-day trial with every intention of buying at least a few months of access to the platform… but the fact that the software wouldn’t work for me and the spotty support made me rethink that.

Don’t get me wrong, ClickFunnels certainly can work, and I know lots of people who use it happily. But every single one of them has the same story; ClickFunnels was either the first or second builder they tried.

They started making some money, so they just stuck with it despite any issues they ran into. And they continue to stick with it despite there being better options on the market.

ClickFunnels does two things incredibly well; marketing and training. They make you want to buy their product with their marketing, and they make you want to remain a paying member with their training.

So my recommendation is to use one of the superior sales funnel builders listed here, but definitely take some of ClickFunnels’ training. In particular the One Funnel Away Challenge is extremely helpful for helping newbies get going.

What is a Sales Funnel?

sales funnel blackboard

sales funnel is just a process used to sell stuff, but in this article I’m talking about sales funnel software platforms. These are platforms where you can build an online sales funnel (which is like a very focused website) and easily market it to your target audience.

What Are the Best Sales Funnel Builder Software Platforms?

If you want the quick version, the most powerful sales funnel builders are GoHighLevel and Kartra. They are the only omni channel marketing platforms that come with native integrations for email marketing, SMS marketing, ringless voicemail drops, and more. 

Go High Level is especially powerful for building and scaling a marketing agency, but it has many other use cases which I’ll get into further on. Kartra on the other hand is most powerful for running your own business(es), although they recently added an agency feature to upper tier accounts as well.

However, there are other good options on the list, and one of them may be right for you depending on your needs.

What is the Best FREE Sales Funnel Software Platform?

Again there are two strong contenders. If you’re wanting to capture leads and set up sales funnels for your own products, services, or affiliate marketing, Systeme.io is the way to go. On the other hand if you’re more interested in creating a complete eCommerce experience, you’re going to want to try out GrooveFunnels.

Both of these platforms have a free tier and feature a ton of functionality and powerful integrations – they’re just newer and less polished than those mentioned above.

If you’re completely new to funnel building, I recommend starting with GrooveFunnels and/or Systeme. This way you can get an idea of how sales funnels work and come together for free before investing in a premium tool.

If the one you try feels right, then upgrade! If it doesn’t, then start experimenting with the free trials available for most of the others.

How to Choose the Right Funnel Builder For Your Business

AIDA sales funnel

Well, that was a long 3000 words, wasn’t it! I hope you found my assessment of each platform helpful. I intend to continue working on and expanding each section seen above, but I think they’re each well rounded enough to publish this article.

If you have any questions, feel free to leave a comment or contact me – it may help me round out the article even more!

To choose the best funnel builder for your business, I recommend starting with GrooveFunnels and/or Systeme.io. That way you’ll have free accounts with no time limitation to stress you out.

Get a feel for how they work, and then pick 2-3 other platforms to do trials for. If you consider the features listed above carefully, it should be easy to pick your top 3 candidates and test them thoroughly. Then you’ll know which platform is worth your investment.

Frequently Asked Questions About the Best Sales Funnel Software

Here are some common questions about the best sales funnel platforms:

Which platform has the best landing page builder?

When it comes to creating beautiful landing pages with functional opt-in forms and plenty of email marketing software integrations, my top pick is GoHighLevel. GHL’s powerful forms can be connected to all manner of email marketing automations without having to leave their streamlined dashboard.

Which platforms include integrated emails?

Systeme.io’s email automation is part of the platform. Kartra and GrooveFunnels also include their own email services, and HighLevel can be integrated with a number of email marketing platforms.

Which software is best for selling digital products (including upsells)?

Systeme.io makes selling digital products from courses to ebooks simple. If you want a few more bells and whistles, GoHighLevel, Kartra, and GrooveFunnels all include this ability as well.

Which funnel builder has the best free trial or free plan?

At this time I would say Systeme.io has the best free plan, and if you ever need more advanced features like webinar funnels, they’re just an upgrade away. GoHighLevel has the most valuable free trial.

Which landing page software is best for small business owners?

If you’re business is still in a beginner phase, you’ll appreciate Systeme.io’s simplicity and excellent pricing. While its landing page editor isn’t as fancy as some others, with Systeme you get everything you need for free for as long as it takes for you to get profitable.

Which platform is best for taking payments and month-to-month subscriptions?

All of the top four platforms on this list integrate with Stripe and PayPal, giving you options whether you want to sell month-to-month plans or high-ticket upsells. 

Which platform is best for membership websites?

Kartra and GoHighLevel both have awesome membership features that include pre-built templates. But Systeme and GrooveFunnels also have memberships available, even on their free plans.

Which platform is best for selling physical products?

If your product is physical, I think GoHighLevel is probably your best option. But if you want a more classic eCommerce type website, you may consider GrooveFunnels for its GrooveKart eCommerce option.

Which is the best affiliate management software?

Systeme and GrooveFunnels both have powerful affiliate software. Kartra has this feature as well, but I really don’t like the way it works or the affiliate dashboard, which many people find confusing.

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About Alex

Copywizard and AI whisperer, digital and affiliate marketer - helping you build the business in your brain.