7 Best AI Email Writing Tools For Cold Outreach and Marketing

Whether you’re writing cold outreach or marketing communications, email writing is a time consuming process. You want to speak directly to each prospect, but you want to do it quickly and at scale.

Using AI writing tools can make the process of crafting personalized emails much faster and easier. But it’s important that you choose the right software for the job. That’s why I put together this list of the best AI email writers on the market today.

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The Best AI Writers For Cold Emails, Sales Emails, and Marketing

If you’re doing cold outreach then personalization is as important, but so is using your own authentic voice. That’s why I recommend picking a tool that’ll allow you to create your own AI template.

An AI writing template is a pattern used to show the artificial intelligence how to structure its output. By creating your own template (also called a framework or prompt), you can make sure that every message follows the same structure and stays true to your voice and language.


Writesonic homepage

WriteSonic is a powerful email writer with speed, brand voice customization, and a variety of interfaces for fine-tuning your content strategy. These include ChatSonic and BotSonic, which create a chatbot experience that fulfill many virtual assistant tasks.

The personalization available with the brand voice feature helps you write emails that suit your audience and purpose.

WriteSonic is constantly learning and improving based on user feedback and data. This means that the AI’s writing capabilities will continue to get better over time, providing you with even more accurate and effective email writing assistance.

Get 10,000 words per month free.

Jasper AI

Jasper (Formerly Jarvis)

If you want the fastest and easiest path to AI written outreach, Jasper’s pre-built cold email template may be the best option.

Jasper uses GPT-3, and while that does come with certain limitations, it works very fast and has vast historical knowledge. While Jasper’s outputs might not be as customized to your voice, it produces original content that can be easily tweaked to your liking.

With a robust free trial and an excellent onboarding and training process, Jasper is generally the first tool I recommend for beginners. 

Claim Jasper Free Trial

Riku AI

Riku.AI - The vault for your A.I. creations - riku.ai

Riku.ai is an AI writer designed specifically for creating custom AI templates, which Riku calls prompts. It has a steeper learning curve than most tools, but can be especially powerful and economical once you understand how to use it.

The coolest feature Riku brings to the table is its ability to integrate with multiple language models. You can use OpenAI’s GPT-3 if you want, but you can also use other models such as Cohere and GPT-J. With enough testing, you may find that one of the models works better for your purposes than others.

Riku also has a great community library, and the ability to create prompt chains to further automate the process. Like ClosersCopy, it has an active community and an extremely engaged creator.

Get Riku LTD

Copy AI

Copy.ai uses GPT-3 to great effect and includes one of the largest collections of pre-built templates. This includes six different tools for writing everything from email subject lines to thank you notes. 

If you want pre-built templates that make it clear which tool to use for each post or piece of content, Copy.ai is a solid choice. Email marketers who write a lot of sequences for clients will find it especially useful.

Copy Ai also has one of the most budget-friendly unlimited monthly credit plans compared to other AI writers that use GPT-3. Tap here to get a free-for-life account!


Frase AI copy generator

Frase is mostly intended as an SEO content writing software, but it has a custom template builder that can be used to write pretty much anything. I’ve seen people use Frase to write everything from Google My Business profiles to inspirational quotes.

Frase is a bit more expensive than some of the other options on this list, but it offers a ton of research and analytical features and has a strong community. If you’re a blogger or SEO and want something that can also help with your marketing or outreach, Frase is definitely worth consideration.

Try Frase For $1

Smart Copy

Smart Copy is another software that offers free-for-life accounts, in addition to a longform writer and a number of unique templates. It also features a browser extension that is great for working right inside your inbox.

While Smart Copy may not be as far along as some of the other tools on this list, it does come with the ability to save your profile, which facilitates the use of all of its templates.

Claim Free Smart Copy Account


nichesss - Exclusive Offer from AppSumo

Nichesss is a simple but effective AI writer that includes a ton of templates and a longform composer. It doesn’t have as slick a user experience as most of the tools on this list, but it gets the job done. It also has a lifetime deal on Appsumo that provides unlimited credits which is very reasonably priced.

The first AI writer I ever used, Nichesss is best for people who want to generate a lot of short content at as low a price as possible. 

Get Nichess LTD

How to Choose the Best AI Email Writing Tool For You

Any of the tools on this list can help you compose better emails in less time with less typing. The key is finding the one that fits your workflow best. I recommend experimenting with the top picks on this list first to see if any of them feel right. 

Another strategy you can try if you have a lower budget is starting with only the free trials. While this will make you miss out on some of my favorite tools, you’ll still probably find something you like because every software on this list is solid.

If you want to increase your reply rate by encouraging your recipients to take action, be sure to experiment with the tools on this list until you find the best one for you.

FAQ: Frequently Asked Questions About AI Writing

Here are some common questions and answers related to AI copywriting for emails.

What is an AI writer?

An AI writer is a type of software that uses artificial intelligence language models to generate human-like text. With a small input and the click of a button, a good AI software than generate large amounts of compelling copy.

Is AI Writing Free?

Because of the server power required to run AI writing software, most companies only offer limited versions of their tools for free. The best free trial is from Jasper.ai, including up to 10,000 words. The best free lifetime account is from Copy.ai, providing 10 credits (enough to write a blog post) free each month.

Can AI Write Emails?

With the right guidance AI can write excellent email content. From brainstorming your email subject line to composing the final call to action, a good AI writer can make every step of the writing process easier and more accessible.

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About Alex

Copywizard and AI whisperer, digital and affiliate marketer - helping you build the business in your brain.